Hyundai Motor India Ltd. renewed its corporate identity standards to ensure uniform brand identity and competitiveness across showrooms and workshops for its customers. The implementation of the new Corporate Identity standards will happen across Hyundai Motor Company globally.
In India, HMIL plans to implement the Corporate Identity at all its 320 Hyundai outlets with the initial phase ending in December 2010 covering 204 outlets and this will include dealerships, sales, service & Advantage (used car business) outlets. The remaining outlets will get the new Corporate Identity by end of 2011. The new corporate identity will be reflected through the main fascia, pylon, entrance gate and projecting sign at all main customer touch points.
Speaking on this development, H.W Park, MD and CEO, HMIL, said, "The Corporate Identity is a visual tool to communicate our philosophy, values and traditions as well as brand strategy. At HMIL, we recognize the significance of communicating a strong and distinctive brand image, especially at our dealerships, which are very important touch points for customers to experience the brand and our products. I am confident that our new corporate identity will be able to position a strong brand recall in the customers’ minds".
Based on its increased brand value, HMIL has designed a new 3D chrome signature to reflect a refined confident brand. This new signature conveys a powerful brand image and reflects the quality that Hyundai stands for and aims to give Hyundai an upgraded image which is consistent with its product offerings. With the introduction of the i10 Sportz (read road test here) and the all new SUV the Santa Fe (read road test here), Hyundai would surely and certainly like to have its fair share of attention.
