Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

We won't support this browser soon. For a better experience, we recommend using another browser. Learn More

Ad

Honda Cars to overhaul its entire sales network

February 05, 2019, 11:23 AM IST by Abhishek Nigam
Honda Cars to overhaul its entire sales network

-Update will cover over 400 dealerships in a span of three years

-Honda is looking at an investment of up to 270 crore

Honda Cars India is all set to revamp its sales network over the next three years with an investment of about Rs. 270 crore. The update will cover over 400 dealerships which will take a span of three years. 

As part of new corporate identity, the company will have new colour scheme at dealerships, interiors will be seamless and clutter free and futuristic with digital aspects brought in. The company will use various things including 75 inch LED screen for video driven product explanation, accessory and colour configurators plus the iWork shop would help provide real-time updates and a more holistic after sales experience

The overhaul is coming after a period of 8 to 10 years and is a result of changing customer needs and behavior over a period of time.  Honda currently has 350 facilities in 239 cities spread across the country and plans to have another 70 odd outlets over the next two years.

Talking about the all new corporate identity, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd. said, “The modernization of our dealer network is part of our effort to provide the highest level of premium retail experience to our customers. Customer experience at our dealerships has a lasting impact on their perception towards our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern day customers.” “We are confident that the new experience at our dealerships will amplify the ‘Joy of Buying’ for all our customers and ‘Joy of Selling’ for our dealership staff, which is at the core of Honda’s philosophy and brand,” he further added.

  • Honda Cars
  • honda cars india
  • Honda dealership
  • FaceBook Logo
  • Twitter Logo
  • Email Logo
Show CommentsHide Comments
bell icon
Never miss an update
Receive latest updates from CarWale
Ad
  • Upcoming Cars

Hyundai AuraHyundai Aura

21st Jan 2020

6L - ₹ 9L
Tata AltrozTata Altroz

22nd Jan 2020

6L - ₹ 8L
Mercedes-Benz GLE NewMercedes-Benz GLE New

28th Jan 2020

65L - ₹ 80L
Land Rover New Range Rover EvoqueLand Rover New Range Rover Evoque

30th Jan 2020

53L - ₹ 70L
Lexus LC 500hLexus LC 500h

31st Jan 2020

1.60Cr - ₹ 2Cr
All Upcoming Cars
Buying a new Car?Leave a missed call1800 2090 230(Toll free)
Ad
Presenting

TATA ALTROZ

Launching in

  • 00DAYS
  • 00HRS
  • 00MINS
  • 00SEC
Know More

Select your city to avail offers

Currently available only in