Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Ford India to introduce third shift; EcoSport waiting period to come down

August 07, 2014, 05:50 PM IST by Pratheek Kunder
Ford India to introduce third shift; EcoSport waiting period to come down

Ford India is gearing up to start third shift in its Chennai plant to increase the EcoSport production. Even after a year after its launch, the EcoSport still commands waiting periods of upto three months. 

As per reports, lower variants of the EcoSport, in particular, have been in short supply. Some dealers still quote a waiting period of up to three months for the base 1.5 Ambiente version. According to company sources, these lower-priced variants are not profitable for Ford India which is why the company is limiting their supply. But the American manufacturer claims that they are not limiting the lower variants but the demand really is for the higher variants. 

“The EcoSport not only did well in India but every market in which it has been launched. That has put the pressure on suppliers everywhere. We can’t change suppliers overnight but have now got to a point where we can increase volumes. We will, therefore, soon move to a third shift which is planned for the EcoSport,” said Nigel Harris, president, Ford India.

“We are not limiting the lower variants but demand really is for the higher variants. For the first couple of the years, people want the (top-of-the-line) Titanium, and not many want the lower series to start with. It’s only when the vehicle is a year or two old that people begin to demand the mid and lower variants,” he added.

Launched in June 2013, the Ford EcoSport is the one of the most successful vehicles in India. Even after increasing the price of the car more than once, the EcoSport is finding many takers who are ready to wait for months to get one home. It not only took away customers from the Renault Duster but also B-segment cars like the Maruti Suzuki Swift and the Hyundai i20. 

Source: ACI

Show CommentsHide Comments
  • Upcoming Cars

Hyundai Kona EVHyundai Kona EV

9th Jul 2019

25L - ₹ 30L
MG HectorMG Hector

Jun 2019

18L - ₹ 23L
Volkswagen Next Generation VentoVolkswagen Next Generation Vento

Jul 2019

8L - ₹ 14L
BMW New 3 SeriesBMW New 3 Series

Jul 2019

50L - ₹ 60L
Renault TriberRenault Triber

Jul 2019

5L - ₹ 7L
All Upcoming Cars

MG Hector

India’s First Internet Car

MG HectorBooking Open

Select your city to avail offers

Currently available only in