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American Suzuki files for bankruptcy

November 06, 2012, 05:05 PM IST by Charles Pennefather
American Suzuki files for bankruptcy

Some things just aren't meant to happen, like  the end of the world in 2012 and the American market taking a shine to mass-market small, efficient cars. Suzuki has had a tough time trying to make inroads in the USA, even developing the Kizashi to compete with the VW Jetta and Honda Accord. It has now filed for Chapter 11 bankruptcy and will realign its business to deal with motorcycles, ATVs and marine requirements.

American Suzuki Motor Corporation has been trying to make inroads into the US market for a while now. However, its efforts have been fruitless and it has decided to pull the plug on it for good. The company says that after-sales support will be provided for all its car owners, although it will keep selling its current stock until it runs out. 

The reasons for quitting the US market have been given as low sales volumes, a limited number of models in its lineup and unfavourable foreign exchange rate. The amount of cost involved in maintaining a sales and service network coupled with the stringent norms means that it wasn't economically feasible for Suzuki to keep its passenger car operations running. The withdrawal of Suzuki from the American car market will in no way affect its operations in other markets around the world. 


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