The newly-appointed president of Tata Motors passenger cars, Mayank Pareek, is not a happy man. He has shown concern over the delay of deliveries of their sedan, the Zest, which was launched in August this year.
The top honcho of Tata Motors while consenting that they had underestimated the customers’ demands in terms of variants, said that they should have been well prepared. Some variants like the diesel AMT have waiting periods running up to six months, which is quite a lot. The company is in the process of ramping up production capacity to meet the demand for the Zest, as it believes it shouldn’t miss such golden opportunity. Tata Motors is in talks with its vendors to increase their supplies.
"We should supply to the customer just when he wants. Efforts are on to ramp up production as we also speak to vendors to up the supplies where there is a shortage," said Pareek.
We firmly believe that they shouldn’t miss any opportunity when there is a right product for the right price. Supplies should be managed better, so that the customer can get their hands on their vehicle as early as possible. But such expression is coming from someone who worked in Maruti Suzuki for over two decades where there always was waiting period for models like the Swift and the Swift Dzire. Ironic, isn’t it? But, Pareek could turn things around for Tata, we are yet to see.