Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Tata Motors betting big on Zest, Bolt; Spends Rs 50 crore on dealerships

July 24, 2014, 11:49 AM IST by Pratheek Kunder
5384 Views
1 comment(s)
Tata Motors betting big on Zest, Bolt; Spends Rs 50 crore on dealerships

After losing its market share to other car manufacturers over the last few years, Tata Motors is all set to make a comeback with its soon to be launched Zest sedan and the Bolt hatchback. The company has  planned many activities for these vehicles and its consumers and is also in the process of changing the brands perception of poor quality to upmarket.

In order to achieve this image, Tata Motors will provide six years warranty – three years warranty will come with the car and the buyer has an option to extend it to three more years.  It has also launched a gaming application called “Tata Revotron Challenge”. It is also offering pre-launch test drives to people who are directly or indirectly responsible for sales – this includes dealers and financiers.  24x7 road side assistance will come free with these cars. Tata Motors hasn’t  stopped here. It has spent Rs 50 crore on showroom upgrades for around 250 dealerships across the country.  About 20 tablets have been provided to each dealer with the pre-loaded Tata Motors app that will visually explain the various features of the cars to the consumers.  All these changes have been incurred at a cost of Rs 30 lakh per dealership, of which a large chunk was paid by Tata Motors.

Tata Motors is also helping its channel partners in enhancing their process. Special focus will be put on enhancing the HR practices at dealerships to improve the recruitment, training, rewards and retention process. This entire process is expected to get over by August – the same time when the deliveries of the Zest will begin.

All we can say that these are some big and healthy changes made  by Tata Motors. It is trying very hard to change its perception of being the provider of  cheap quality products, which we believe was one of the majority reasons for its sales decrease. If everything falls in place, Maruti Suzuki, Hyundai and Honda may have a problem! 

Show CommentsHide Comments
Ad

Tata Zest Price in Popular Cities

CityOn-Road Prices
Bangalore₹ 6.76 Lakhs onwards
Hyderabad₹ 6.59 Lakhs onwards
Chennai₹ 6.52 Lakhs onwards
New Delhi₹ 6.25 Lakhs onwards
Mumbai₹ 6.65 Lakhs onwards
Kolkata₹ 6.48 Lakhs onwards
  • Upcoming Cars

Tata HarrierTata Harrier

Jan 2019

16L - ₹ 22L
Tata 45XTata 45X

Mar 2019

8L - ₹ 10L
Nissan KicksNissan Kicks

Jan 2019

10L - ₹ 15L
Maruti Suzuki Wagon R FaceliftMaruti Suzuki Wagon R Facelift

Jan 2019

4L - ₹ 6L
Kia SPKia SP

Jul 2019

14L - ₹ 20L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in