Given Rolls-Royce’s obsession with the spiritual world, this new name ‘Dawn’ seems like they are feeling a bit nostalgic.
Phantom; Ghost; Wraith; Silver Seraph; Corniche. If these names are anything to go by, then the supernatural has featured strongly in their line-up. But now Rolls-Royce has gone ahead and announced a new name for their upcoming car: Dawn. The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California recently.
The new car will be a drophead as well — a four-seat convertible — when it launches early next year.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Well, after that evocative and gushing description about the Rolls-Royce’s latest car, there is little left for us to describe.
The press release also gives us a little history on the name : The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.