Mercedes-Benz has their growth strategy on the right track and their sales numbers are proof of it. The company has recorded a sale of 2,554 units in January-March 2014 period, which is a 27 per cent growth over the corresponding period of 2013 wherein it sold 2,009 units. This is the result for the first quarter of 2014.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “Our success and robust growth of 27 per cent in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence’ strategy, which offers them excellence in products, network, aftersales and unique brand experiences. We will continue to create new benchmarks in modern luxury to drive sustainable growth for the ‘Three Pointed Star’ in India.”
He further added, “Mercedes-Benz India witnessed a surging demand for the new S-Class, ML-Class and GL-Class, all of which are currently waitlisted, even after producing them locally. Additionally, our New Generation Cars portfolio comprising the A-Class and B-Class continues to witness significant demand as India embraces “compact luxury”. Our volume drivers continue to be the C-Class and the new E-Class as they continue to enjoy customer preference in the luxury sedan segment.”
Mid-way through March the company had declared that owing to the strong demand for the CBU S-Class it has decided to locally assemble the car which resulted in a price cut. This has no doubt influenced the sales for the company.