Times are good for Honda Cars India Limited which registered its highest ever domestic monthly sales in March 2014. The Japanese car manufacturer managed to sell 18,426 cars in the last month, an increase of 83.4 per cent as compared to March 2013.
Spearheaded by the success of the new Honda City, which made its global debut in January this year, and the Amaze, Honda also posted its highest ever annual domestic sales figure of 1,34,339 units for FY 2013-14, a 83 per cent jump from FY 2012-13.
Commenting on the figures, Mr. Jnaneswar Sen, Sr. Vice President, Marketing and Sales said, “We are thankful to our customers for the great response we have achieved from them for our two big launches of Amaze and All New City during the past financial year. The year also witnessed our entry into the diesel segment with i-DTEC diesel engine technology which has received an overwhelming response from the market.”
As a part of its strategy for the FY 2014-15, Honda is planning to increase its dealer network by 35 per cent by reaching out to the Tier II and Tier III markets. Honda’s advent into the diesel market with the 1.5-litre i-DTEC unit, which is currently offered with the Amaze and the City, was one of the turning points for the Japanese manufacturer. Prior to this, with the ever increasing petrol prices, Honda was struggling to make a mark in the market with its all-petrol lineup.
Having discontinued the Accord last year, Honda currently sells four cars in India- the Brio, Amaze, City and the CR-V. With two major launches set for this financially year, the Jazz hatchback and the Mobilio MPV, Honda will hope to carry this momentum to beat its own records for the next financial year.