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Groupe PSA to introduce Citroen brand in India

February 26, 2019, 01:57 PM IST by Nikhil Puthran
Groupe PSA to introduce Citroen brand in India

- Groupe PSA chooses Citroen brand for India 

- The first vehicle is expected before end of 2021 after launch of production of powertrain

- The Citroen C5 Aircross SUV likely to be the first product for India 

The Indian car market has evolved sizably over the years. Small wonder then that leading car manufacturers from across the globe are looking to launch their products in the country. The latest carmaker to join this list is Groupe PSA that recently revealed its plans to bring the Citroen brand in India. Citroen is expected to be positioned as a premium brand and the company plans to introduce its first product before the end of 2021. Prior to that, Citroen will announce the start of powertrain production for the local market. 

Carlos Tavares, Chairman of the Managing board, Groupe PSA made an official announcement in this regard during the presentation of FY2018 financial results and the second phase of its strategic plan, Push to Pass, for the period 2019-2021. The India project was announced as part of the Push to Pass plan and launched at the beginning of 2017 by signing two joint venture agreements with CK Birla Group. The Citroen branded vehicles and powertrains will be manufactured in the state of Tamil Nadu, India. 

Speaking on the occasion, Emmanuel Delay, Executive Vice President, Head of India-Pacific Region, said, “This project means to be fully integrated in India with a comprehensive eco-system including local production of vehicles and powertrains, distribution of vehicles and services as well as procurements for the whole Group. Today’s milestone represents a significant step to meet customers’ expectation in India soon.” 

Speaking on the joint venture with Groupe PSA, C.K. Birla, Chairman CK Birla Group of Companies said, “Announcement of Citroen brand for our Vehicle JV in India, soon after the inauguration of the Powertrain JV greenfield facility at Hosur in late 2018, is a major milestone for the long term partnership of PSA Groupe and CK Birla Group. It is truly an exciting brand for the Indian consumers seeking international eco-friendly products designed for and made in India with unique styling and comfort”.

Last week, the Citroen C5 Aircross SUV was spotted on test in India. Based on the Group PSA EMP2 platform, the C5 Aircross is likely to be the first product offering from the company for India. The C5 Aircross is likely to be offered in in petrol and diesel engine options. Click here to learn more about the C5 Aircross SUV.

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