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Ford launches Quick Lane service in India

October 30, 2012, 03:12 PM IST by Charles Pennefather
Ford launches Quick Lane service in India

Ford has opened up its first 'Quck Lane' service center in Bengaluru. The Quick Lane concept isn't unique to India - other manufacturers have had an 'express' service for a few years now - but Ford's is the first to have completely new premises, and to have an emphasis on walk-in services and regular service rather than a quick-service bay as part of a larger facility. 

The Quick Lane facilities will focus on minor jobs - jobs that will take a maximum of two hours to complete. If any car needs a job that will take longer, it will be referred to a regular service center. The charges at the Quick Lane location will be the same as always, but the advantages it has lies mainly in two areas: one, it will currently remain open from 7am to 7pm, which gives consumers the flexibility to get their car serviced before going to work, and two, it is a very open area where a customer can view his car being serviced, and even walk up to the technician and ask questions about the work being done while it is being carried out. 

Metro Ford in Bengaluru will have the first Quick Lane service station, in Yeshwantpur. Ford does not plan to open another Quick Lane station for the next six months. If the concept works, Ford customers (at least in the metros) can look forward to simply driving to the nearest Quick Lane station and taking back a fully serviced car at the end of 120 minutes. That's an idea we find really appealing. 

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