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    Ford focusses on rural areas for expansion

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    Nikhil Puthran

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    Ford focusses on rural areas for expansion

    American automaker Ford has been undertaking various social welfare and customer interaction initiatives in recent times. As part of company’s growth plans, the automaker will be expanding its service and sales network across tier-3 and tier-4 towns. As against the current 376 sales and service facility in the country, Ford will increase it to 500 outlets in next 2-3 year period. 

    Currently, Ford’s sales and service facility is spread across 209 cities across the country. Reports indicate that the company believes that there is a good demand coming in from smaller towns in India. As most of the major cities in the country has been covered by the American automaker, they will now be focusing on tier-3 and tier-4 locations.

    To offer convenience maintenance option, Ford is offering the spare parts to their cars via multi-brand workshops and car mechanics in the country. The company has spare parts distribution centre located in Delhi, Karnataka, Kerala, Tamil Nadu, Gujarat and Rajasthan. Moreover, using the Ford website customers can now find out the estimated cost for servicing their vehicle.

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