The concept of hitching a caravan to the car and going for a holiday is one that is... foreign, for lack of a better word, to the Indian marketplace. However, this hasn't stopped a company called Basecamp from launching two caravans from their range called the 'Hymer Sporting Style 465' and 'Dethleffs Nowline 410tk' for Rs 16 lakh and Rs 22 lakh respectively.
Basecamp has collaborated with Bharat Petroleum to facilitae parking and other (unspecified) travel utilities for owners of the caravans. The company is also working with state tourism development boards to facilitate caravan parking facilities and to promote caravan-based tourism.
We aren't sure how well the caravans will sell, although the company is optimistic about selling 600 units in the first year. India is a country of small, underpowered hatchbacks where a tow hitch is an unheard-of thing, with the exception of the Mitsubishi Pajero and Pajero Sport. The high price is also prohibitive, but the caravans are linked to the towing vehicle's braking systems and not passive, so that is justified. The company is looking to sell to tourists, NGOs, actors and construction companies to meet that projected sales figure.