Audi delivered its 1.5 millionth car, an A3 Sportback, yesterday. Present at the event were Audi AG, CEO Rupert Stadler and Sales Chief Luca de Meo who handed over the keys of the car to a customer from Germany. Rupert also announced plans to launch 11 all-new models within a few years.
Audi has a product range of 49 models which will go up to 60 with the addition of 11 new products. The new models to be included in the family would be Q1, Q2, Q4, Q6, and Q8, with a contingency plan for a super luxury A9 which could be one of the new models. Not surprisingly the ‘Q’ range is taking the centre stage as the American and Chinese markets have shown strong demand for the luxury SUVs.
In 2005 Audi set a target of 1.5 million cars to be sold by 2015, a feat which they achieved two years short of the set date. Audi clinched the title of the No.2 luxury car manufacturer in the world (number of cars sold) from Mercedes-Benz a few years ago. Audi now plans to achieve the figure of 20 million cars sold by 2020. Will they achieve the figure before 2020? Will the competition spring a surprise? This story is going to be very interesting. Watch this space for more.