Audi India has inaugurated its first showroom in Orissa. It is located at Utkal signature in the state capital Bhubaneswar and is spread over an area of 11500sqft. This is the 26th Audi showroom in India and the company plans to open eight more by the end of the year. It was inaugurated by Michael Perschke, Head, Audi India, Devjyoti Patnaik, managing director, Audi Bhubaneswar in the presence of Bollywood actress, Lara Dutta.
The entire Audi India model range will be available for sale in this new showroom. Audi Bhubaneswar will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
Audi Bhubaneswar will also manage the Audi service facility in the next five months, which would be located behind the showroom on NH-5, Cuttack – Bhubaneswar Highway, Orissa. This facility would be spread over an area of 14,500 square feet and will have a capacity to service 15 cars per day in a single shift on a total of 09 bays along with body shop and paint shop.
Commenting on the opening of the facility, Michael Perschke, Head, Audi India, said “our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position.”