Mahindra and Mahindra is one of the oldest Indian car manufacturers. Starting with assembling the Willy’s Jeep in the 60s, Mahindra has become one of the leading SUV makers in the country with most of its line-up featuring large cars.
Mahindra and Mahindra is headquartered in Mumbai and has two manufacturing facilities, one in Mumbai and the other in Igatpuri, Maharashtra. The Mahindra Bolero utility vehicle is the highest selling Mahindra yet and is followed by its other stalwart, the Mahindra Scorpio. Known for their rugged build and durability, Mahindra cars are hugely popular in the semi-urban and rural markets in India.
Mahindra’s XUV500 is its flagship model, designed and developed indigenously while the Rexton SUV has been borrowed from its Korean subsidiary Ssangyong. Mahindra is also one of the pioneers of the electric revolution in India with the Mahindra E2O and the e-Verito developed by its electric car arm – Mahindra Electric. Mahindra also owns the celebrated global design house Pininfarina, with help of which, it is planning to launch a global luxury electric brand that might rival or supersede Tesla.
Mahindra also caters to the lifestyle segment with the Mahindra Thar, the off-road specialist, along with its participation in national motor racing through Mahindra Adventure.