Swedish luxury car maker Volvo is optimistic about the Indian market; the company wants to achieve a target of 10,000 units by 2018. Although, this figure has been achieved by its rivals, it is still a 10-fold rise in terms of sales for the carmaker that sold 936 cars in 2013.
Volvo has some new launches lined up over the coming years which they feel will help enhance demand. This year they will introduce the XC60 and S60 with the new range Drive E-family 2.0-litre petrol and diesel engines. Volvo might introduce the new XC90, which is to be unveiled at the Paris Motor Show this year and will replace the S80 sedan with the new S90 in 2015. All Volvo cars coming to India will be made on the Scalable Product Architecture (SPA) and will use a common set of 2.0-litre engines.
Volvo is also planning to assemble cars at its upcoming facility in Karnataka. Currently, all their vehicles are imports and as a result carry a hefty price tag due to the taxes. Once local assembly begins they will be able to price their cars competitively.
This aggressive move by Volvo will surely earn them dividends in the long run. Apart from local assembly they need to work on enhancing the image of Volvo cars in India.