Germany-based Volkswagen group is bullish on surpassing the sales figure of over 10 million cars this year. The VW group companies in 2013 sold 9.73 million vehicles and the same year VW was ranked third overall in the global sales chart.
The ever increasing demand from China and the addition of new models makesthis figure seems achievable. In this quest to be the global sales leader the company will launch 100 new models (of group companies and existing cars that will be updated) this year.
Company CEO, Martin Winterkorn said that, “With rising volume and new models, we will increasingly see positive earnings effects as well. The chances are good that we’ll even exceed the mark of 10 million deliveries this year.”
The top brass are planning to spend €84.2 billion (Rs 7.16 lakhcrore) to get the idea working. This investment will be done periodically over the next four years until 2018. In the scheme of actions are also cost-cutting measures by maximizing platform sharing among different models. The advent of VW’s MLB platform is in the quest to achieve this feat and to streamline production.
In India, this year, VW group companies, which include Audi and Skoda, will launch a few models; however there isn’t much about Porsche having already launched their new 911 range in India. In the premium range Audi will launch the much awaited A3 sedan and the A8L facelift. Skoda will bring in the enthusiast special Octavia VRS and the parent company VW will drive in the Polo facelift. The VW group currently sells the Polo hatchback, Vento, Jetta and Passat in the sedan space, the Beetle as a niche lifestyle product and the Touareg SUV as a CBU.