Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Volkswagen to increase its product portfolio in India

July 17, 2014, 01:20 PM IST by Selvin Jose
Volkswagen to increase its product portfolio in India

In a bid to find a strong foothold in the Indian car market Volkswagen India is planning to launch more products. This was confirmed by VW officials to a publication during the launch of the 2014 Polo

Michael Mayer, director, Volkswagen Passenger Car India said, “As a brand with a premium and aspirational element, we need to be present when people want to move up from basic inexpensive cars to higher quality, more spacious and more performance-oriented cars. I’m carefully watching the segments developing in India. I’d like to use the full breadth of the VW brand that is currently focused only on two products (Polo and Vento)”

Mayer refused to comment on the possibility of the launch of VW’s budget brand for India. But, did convey that the German carmaker is ‘seriously investigating’ opportunities in the compact sedan and compact SUV segments.

Mayer also indicated that VW may bring in more premium cars. “As India is growing, the number of people who can spend above Rs 20 lakh on a car is also growing. We see room to get new customers to the VW brands who are currently constrained to a few luxury brands,” he said. 

Volkswagen, despite being in the market for about half a decade, is still a small player. Currently, the company has a market share of 2 per cent and to be a prominent player they need volume sellers. The introduction of the compact sedan and the crossover might just give them the numbers, but if VW has any aspirations to be in the top three they need a budget small car.

Source: ACI

  • Volkswagen
  • Polo
  • Volkswagen Polo
  • FaceBook Logo
  • Twitter Logo
  • Email Logo
Show CommentsHide Comments
  • Upcoming Cars

Audi New A6Audi New A6

24th Oct 2019

50L - ₹ 60L
Tata Tiago EVTata Tiago EV

Nov 2019

5L - ₹ 7L
Hyundai Tucson FaceliftHyundai Tucson Facelift

Nov 2019

18L - ₹ 20L
Tata Tigor FaceliftTata Tigor Facelift

Nov 2019

6L - ₹ 7L
Audi Q2Audi Q2

Nov 2019

28L - ₹ 32L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free


  • 00DAYS
  • 00HRS
  • 00MINS
  • 00SEC

Days To Go!

Official Tyre Partner:

Know More

Select your city to avail offers

Currently available only in