You must be aware of the cult Italian motorcycle maker MV Augusta. Claudio Castiglioni, the man at MV Augusta’s helm, is searching for a credible buyer for the financially troubled company.
Volkswagen was touted as the company that would have controlling stake in the motorcycle brand, but there could be a complete turnaround of things. Whispers are going round in the automotive fraternity that Tata Motors could be a strong bidder to purchase a major portion of the Italian motorcycle maker. Another Indian auto major, Mahindra, is also expected to bid for MV Augusta. Mahindra already enjoys an Italian connection. The Indian conglomerate has a controlling stake in Stile Bertone, the Italian automotive design facility.
Things are not looking good for the motorcycle market. Earlier in the year, Benelli, another famous bike manufacturer from Italy, was bought by Qianjiang Group, the biggest motorcycle maker of China. Tata’s portfolio could take on a very interesting face if the company decides to get associated with the motorcycle industry. Tata has already acquired two of the most iconic British automotive brands – Land Rover and Jaguar and with the equally iconic and bike maker MV Augusta joining the band, just imagine how enticing the face of Tata would become!
