Porsche 911 achieves One Million production milestone

Porsche 911 has been a formidable sportscar since its inception back in 1963. Now after being in production for 54 long years, the German sports car has achieved a milestone of rolling out its one millionth vehicle. Commemorating this landmark achievement, the one millionth 911 is a one-off celebratory edition ‘Irish green’ Carrera S with “numerous exclusive features following the original 911 from 1963”.

According to Porsche, of the million 911s ever produced, 70 percent of them (around 70 lakh) are still on the roads today. The 911 may not be the highest selling model in the Porsche’s portfolio now, but, according to the carmaker, it is still a veryimportant model in the product range and is vital in helping the Porschemaintain its position as one of the most prestigious car manufacturers in the world. The carmaker sold 32,365 units of 911 across the globe last year itself, which is more than ever before. Yet the carmaker boasts about the exclusivity of the 911s over the decade, the rich motorsport heritage and it being coveted as a collector’s item.

Talking about the landmark vehicle, the celebratory-edition 911 won’t be sold off; rather it will embark on a tour around the world before finding a permanent home at the Porsche Museum. The interior of the Irish green 911 is reminiscent of the first car made in1963. The pepita pattern, circular dashboard with silver inserts, mahogany wood cladded steering wheel and the special paint job is a nod to the green 911 of founder Ferdinand Porsche’s son. There is a ‘1,000,000’ insignia on the instrument cluster and on the B-pillars as well.

Commenting on the milestone, Dr. Wolfgang Porsche, chairman of Porsche AG, who has been a part of the development of the 911 since day one, said, “Fifty four years ago, I was able to take my first trip over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That's because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948.”