Nissan has announced that it will launch its upcoming low cost car brand Datsun in South Africa by the end of 2014. The Japanese automaker had announced last year that it was reviving the Datsun Brand after more than 30 years and would be used for a range of low cost cars tailor made to the country it will be launched in.
This is a part of Nissans strategy of expanding its business into fast-growing markets like India, Indonesia and Russia. The company had said in December that it would unveil the first Datsun model for the Indian market in January 2014.
The cars that will be launched in South Africa will the same one that is being launched for the Indian market. It is expected to be priced at around 100,000 Rand (Rs 6.08 lakh). However, this isn’t the first time Datsun going to do business in South Africa. They were in the country till 1981 where they sold city cars.
“Datsun’s key values – accessible, reliable and modern – are designed to accommodate the needs and aspirations of this target group, just as it did for similarly optimistic customers in Japan, America and a large part of the world during most of the 20th century,” said Vincent Cobee, corporate vice president and head, Datsun.