Ford is seriously considering a replacement for the Ranger pickup truck that was recently discontinued in the US market, reports Car and Driver. However, Doug Scott, marketing manager, Ford Trucks, commented that while there still is a market for a small (by US standards) pickup truck, customers want to see more differences between the small pickups and their larger siblings, not just in price, but in fuel efficiency and ability as well.
Scott then went on to outline the basic requirements for the vehicle, but the interesting bit he commented on was the part about the pricing: to make it significantly cheaper than market leader F150, they might have to make it a monocoque design. Target customers don't bother about the technical details of the product, so long as it does its job well enough.
Why are we so excited, you ask? The Ranger has an SUV sibling called the Everest, which is called the Endeavour in India. That means the next Endy could be a refined SUV, like a big brother to the EcoSport. Don't get too excited, though; the Blue Oval is working on making a business case for the model, which means it's going to be at least a few years before we see this new model.