MG Motor India announced its aggressive business plans for the Indian market today at a press conference in Delhi. The carmaker will roll out their first India built vehicle from the reinstated Halol plant next year.
The British carmaker intends to enter the Indian car market with a high degree of localisation. The Halol plant was previously owned by General Motors India. MG Motor's parent company SAIC purchased the facility last year. The Halol plant will have facilities for a new press shop and will undergo modification of the current assembly lines and other facilities, claims the carmaker. MG Motors aims at 80 per cent of the localization, right from the start, which will help the carmaker in competitive pricing in a cut-throat market like ours.
MG Motors also plans to roll out a new product for the Indian market every year. It will be spearheaded by a crossover/SUV slated to be introduced in the second quarter of 2019 (sometime between June and August next year).
Meanwhile, the carmaker will also organise Dealer Road Shows to lure-in prospective dealerships in the country. The roadshow will be conducted in Mumbai on 28 March, in Delhi on 6 April, and in Bengaluru on 16 April. MG Motor India is also actively considering offering new energy vehicles and is keen on working with all the stakeholders involved to implement the technology commercially.
Apart from that, the SAIC owned carmaker aims to have a greater gender diversity in its employees. Currently, the female employees already account for 22 per cent of the company’s total workforce which is planned to go up to 35 per cent. Part of the plan also includes setting up over 300 touch points across the country over the next few years for increased customer satisfaction.
Rajeev Chaba, president and managing director, MG Motor India, commenting on the company’s plans for the market, said, “The MG brand seeks to embrace the incredible technology of the future while cherishing its great British heritage. We are moving forward swiftly on our India strategy and building a strong organization to embrace the future. Our aim is to provide vehicles that will be new-age and very contemporary, with a premium image and great value.”
