Mercedes-Benz India inaugurated a new state-of-the-art outlet in Mohali, Punjab. This is the fourth outlet in India out of the 11 that the company has planned to establish in the country this year. The other three showrooms were opened in Raipur, Bhubaneswar and Bhopal.
The carmaker has collaborated with Panjab Motors who will run the exclusive car dealership in Punjab. The facility is located in the industrial area of Mohali and spreads to an area of more than 55,000 sq. ft. It houses both the showroom as well as the service area. The showroom can display 11 cars at a time and the workshop is equipped with all the equipment needed for work like general repairs, accident jobs, body paint, spares and maintenance work.
With the inauguration of the 3S facility, Punjab gets its largest luxury car dealership. Mercedes-Benz will initiate seven additional such facilities this year in different cities and now they have spread their network to 64 dealerships across 36 cities in India.
Apart from the inauguration, Mercedes-Benz has started a new campaign to celebrate the accolade of being ‘India’s Most Awarded Luxury Car Brand’. The company will start a Grand Tour that will include a convoy of gold foiled cars. This convoy will visit 23 cities all over India over a period of 45 days.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “2014 is Mercedes-Benz’s Year of Excellence where creating benchmark in modern luxury is our key objective. We are amidst one of the most exciting growth phases in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Mercedes-Benz has sold the highest numbers of cars in our history in India, last year. Brand Mercedes-Benz India also received tremendous impetus as it was ‘India’s Most Awarded Luxury Car Manufacturer’. We have an exciting year ahead as of us as we prepare to launch several fascinating new products for our discerning customers. Mercedes-Benz India also has the most qualitative network reach and we are committed to extend our brand promise of ‘Best or nothing’ to our customers. Our strategy of ‘Year of Excellence’ for the Indian market is on the right track and is paying off.”
