Mercedes-Benz India inaugurates a new dealership in Ghaziabad

Mercedes-Benz has inaugurated a new dealership in Ghaziabad, Delhi NCR. This facility is the 72nd dealership in our country, also the highest number by any luxury car manufacturer in India.

Named Silver Arrows, the new facility is located on Plot No. 64, Site IV, UPSIDC Industrial Area, Sahibabad, Ghaziabad. The dealership extends to 30,000 sq.ft. and comprises a roof top garden along with an exclusive Mercedes Café aimed to add to the luxury experience for customers.

The Silver Arrows showroom has been built over a period of 12 months. The dealership boasts of an exclusive floor to display pre-owned Mercedes cars as well. Five cars can be displayed at a time in the area. The certified accessories and merchandise at the showroom are also available for patrons. The facility also houses a service centre that extends to 15,000 sq. ft. and this workshop comprises of 14 productive bays that can service up to 3,400 cars per year.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, "Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here. It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers and enthusiasts. The customer centric approach is vital to Mercedes-Benz’s growth strategy and this state-of-art dealership in Ghaziabad underlines this perfectly. Silver Arrows Ghaziabad will further bolster Mercedes-Benz’s strong market presence in the important Delhi NCR region. With a top-class infrastructure in place, we are sure that the new dealership will tap the potential of this emerging market and establish itself as the ultimate luxury car destination in the entire region."

Mercedes-Benz is following an aggressive strategy for the Indian automobile market. The carmaker has gone on a spree of launching vehicles in India since 2014 and in a bid to reach out to new markets and customers in 2015, has opened new outlets across the country. The company's services now extend to 72 outlets in 39 cities across India.