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Jaguar Land Rover to supply 170 vehicles to support Wimbledon operations

July 01, 2015, 12:58 PM IST by Ninad Ambre
Jaguar Land Rover to supply 170 vehicles to support Wimbledon operations

In a bid to support the 2015 Wimbledon tournament and its support tournament operations, Jaguar Land Rover will supply 170 luxury and high performance vehicles. This fleet of luxury chauffeur vehicles also includes the new Jaguar XE.

The company has also launched a #FeelWimbledon campaign to celebrate the unique spectrum of emotions associated with the tennis tournament. By using sensors for analysing the excitement and as part of this multi-sensory fan experience at Wimbledon, global sentiment on social media will be analysed. Selected members of the crowd enjoying the tennis this year will be provided with biometric wristbands capturing the excitement at SW19. The atmospheric, in-ground sensors will monitor the energy around the courts.

Laura Schwab, marketing Director at Jaguar Land Rover UK, said, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

The championships, Wimbledon 2015 began on June 29 and will continue till July 12. Around 5,00,000 people are expected to attend Wimbledon this year. 

Tags:Jaguar,Jaguar XE,XE
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