Honda Cars India took some drastic steps to increase its sales. A few slow-selling models were axed, and the Japanese carmaker also introduced its diesel engine. In this quest to cater to our market better Honda has ended up gaining the trust of Indian car buyers and now is poised to become India’s third largest carmaker.
Currently, Mahindra is at the third position and with Honda’s sales march continuing north as proved by the numbers from June, there could be a change of guard. Honda sold 16,316 units in June as compared to 16,780 units of Mahindra and Mahindra. This figure is set to increase with the launch of Honda’s first MPV for India, the Mobilio.
"These numbers and growth rates are sustainable. We are confident that we will maintain this momentum," Jnaneswar Sen, Sr VP (sales & marketing) at Honda Cars India, told a publication.
A lot of hardwork has gone in the background after getting negative feedback for the high price of the Jazz. The company set up a research and development (R&D) centre to cut down manufacturing costs. With the new car, the R&D centre worked closely with vendors and local suppliers to drastically bring down prices and helping them match competitors like Hyundai and Maruti.
Although, it seems like Honda is all set to snatch the third position with the launch of the Mobilio, Mahindra cannot be counted out. The Indian SUV maker has a slew of launches planned and the company representatives have also gone on to say that they will be launching two new products every year. This will turn out to be an epic battle to secure the third position. More on this later, until then watch this space.