Force Motors has confirmed that it will go forward with its Rs 1000 crore investment plan that was announced last year. The company has said that it will use this investment over a period of three years where they plan to use in its operations, brand building and engineering.
It is interesting to see that Force Motors has decided to go ahead with this investment despite in the slowdown in the industry as well as the Indian economy. However, the company claims that the passenger cars segment has not been impacted by the slowdown. The company is planning to increase the price of its vehicles due to rupee depreciation but will wait for 2 months before raising the prices. We are also awaiting the launch of the 4X4 variant of the Force One SUV which is expected to be later this month.
"We are going ahead with our Rs 1,000 crore investment despite challenging conditions prevailing in the industry," said Prasan Firodia, managing director, Force Motors.