Dyson, the British premium electric appliances maker, is all set to enter the Indian market under the new provisions of the single-brand retail policy by the government of India. Beginning with 20 stores in 10 big cities, Dyson aims to eventually bring the EV to India as well, thanks to the government´s push for EVs under the new GST regime and the new annual budget plan.
Dyson, founded in 1993, deals in premium electronic appliances like hair-dryers, vacuum cleaners and air-purifiers and they have already been working on the development of an electric car. With the global automotive industry undergoing a transformation phase from the investment-heavy IC engine car business to EV, a space has been created for newer and smaller players to adopt this new technology.
With the development of its EV slated to finish in 2020, Dyson is absolutely positive about bringing the car to India immediately after. With government agencies like NTPC taking the lead into building EV charging infrastructure and auto-industry majors like Mahindra and Tata supporting the push, we can hope for some form of basic infrastructure to be in place in the next couple of years.
Although this might be restricted to the urban and metropolitan regions only, the availability of the electric option and the enthusiasm of the early adopters will certainly boost India’s chances of achieving the impossible aim of going full electric by 2030.