Volvo India has signed the ace golfer Jeev Milkha Singh as its new brand ambassador. The Padma Shri award winner will endorse Volvo cars, as the company aims to sell 1200 units in the current year. The announcement also comes ahead of the Swedish carmakers plans to launch the new V40 Cross Country in India.
Tomas Ernberg, Managing Director, Volvo Auto India said, "The association came in very naturally to both of us and we came in to the synergy. Both Volvo Cars and Jeev Milkha Singh represent perfection and continual growth. Volvo and Jeev share enduring association since April 2006 when he won the Volvo Master and became the second Indian player to win on the European Tour. Further strengthening our relationship we are extremely proud to announce Jeev Milkha Singh as our brand ambassador. As a part of this association Jeev will be driving the Volvo XC90 that will provide him safety, comfort, luxury and ample boot space for his Golf sets.”
“I have a long standing relationship with Volvo, it is not just a luxury car but an emotion. I am excited to be a part of the Volvo Family and today I stand proud to be representing Volvo Cars as its Brand ambassador. I redeemed my career by winning the Volvo Masters in 2006 making my country proud by being the first Indian to win in Europe and since then have not looked back” said Jeev Milkha Singh about endorsing Volvo Cars in India.