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Chevrolet has revealed that it intends to showcase the company’s new-generation design DNA at the upcoming 2016 Auto Expo in Delhi.
GM India is all set to show India two new concept vehicles at the Chevrolet Pavilion in Hall 5. Along with these eye-catchers, Chevrolet plans to also display showstoppers such as the Corvette and Camaro sports cars, plus the Colorado pick-up. Chevy’s latest entrant to the Indian market, the Trailblazer, will also be showcased alongside the updated new Cruze and the upcoming Spin that’s likely to hit Indian showrooms in 2017.
As a bonus, visitors to the Chevrolet Pavilion will be able to enjoy the ‘Passabilities’ and ‘Colorado Co-driver’ interactive activities. Passabilities is a game for football lovers that’ll allow them to don a Manchester United jersey and “play” in a match that will be captured using a custom-designed app. They will be provided a short film of themselves passing the ball to and from members of the team to share with their friends. They will also have the chance to win a football signed by a visiting Manchester United legend Louis Saha.
Colorado Co-driver is an oculus rift virtual experience; a 7D technology that will give visitors the opportunity to take a mysterious road trip that places them in the role of a co-driver. Their mission will be to navigate the Chevrolet Colorado pickup over rugged terrain through the mountains of New Zealand.
Kaher Kazem, President and Managing Director of GM India said, “Visitors to the 2016 Auto Expo will see a completely new Chevrolet. Our presence at this year’s event will be highlighted by some Chevrolet product reveals that will mirror the aspirations of Indian consumers and compete in the most vital segments of the Indian vehicle market.”
