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Tata launches Xenon pickup for commercial sector

September 05, 2012, 11:46 AM IST by Charles Pennefather
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Tata launches Xenon pickup for commercial sector

Tata has taken commercial vehicles to the next level in the Indian marketplace with the Xenon XT. It is primarily a commercial vehicle but Tata has added a lot of features from the private vehicle space, among which are things like a power socket and metallic paint shades.

We're not usually interested in commercial vehicles, but the Rs 5.44 lakh price tag (for the single-cab variant) has got us thinking. The dual cab, especially, doesn't look like a commercial vehicle at all, and if you don't look closely at the efficiency-focused tyres and steel wheels, it already looks the part thanks to the metallic paint shades offered to the customer. 

If you're the kind of person who wants to customise his ride but is on a budget, the Xenon crew cab is a very interesting proposition - the bare-basic interior means that customisation doesn't come at the cost of removing anything worth a lot of value; things that you otherwise would have paid for. Of course, it won't have the off-road capabilities of the Xenon XT with 4x4, but with a limited-slip differential at the rear, the Xenon pickup makes a lot of sense for those on a budget. The only thing missing is safety features like ABS, but our commercial vehicle market hasn't evolved that far at the moment.

The prices of Rs 5.44 lakh and Rs 6.32 lakh are on par with the competition like the Mahindra Genio, which makes the Xenon pickup that much lucrative as a workhorse for those with a business that requires carrying loads a fair distance. 

 

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