Mercedes-Benz India has launched its festival campaign to stir up the F1 fever ahead of the Indian Grand Prix in October. For this, the German manufacturer has planned a host of programs and offerings for its customers and motorsports enthusiasts.
Customers who buy a Mercedes-Benz from 20-August till 15-October 2013 will be eligible to participate in this campaign to meet Mercedes AMG PETRONAS F1 team drivers. Five lucky customers from across India, on an all-expense paid trip, will be meeting and interacting with Lewis Hamilton and Nico Rosberg and also watch the 2013 Indian Grand Prix. The Indian GP tickets are already available for sale at select Mercedes-Benz dealerships.
"As each and every racing aficionado and motorsports enthusiast waits for the world’s biggest motorsports event in the Country, Mercedes-Benz India aims to double the excitement for its customers during this festive season. Following the Mercedes-Benz brand philosophy of ‘Best or Nothing’, we are elated to present the perfect gift for our customers: an opportunity to meet the F1 superstars Lewis Hamilton and Nico Rosberg along with a chance to watch the 2013 Indian F1 Grand Prix live,” said Eberhard Kern, managing director and CEO, Mercedes-Benz India.
“We are proud to be official partners of the Buddh International Circuit and want to leverage our association with this racing event to present a delightful and exciting experience to our customers and enthusiasts. We aim at providing the best and superlative brand experience to our customers by our fascinating products and various customer connect initiatives. We wish our connoisseurs very happy and prosperous festival season,” he added.
