After conducting the Luxe Drive program in Chandigarh, Gurgaon and Jaipur, Mercedes-Benz India went to Surat. The luxe drive is a customer engagement program which aims to provide the best luxury experience to customers across the nation.
This event was conducted last weekend at the Surat International exhibition and convention center. Apart from the food tasting session, the event also saw various customers experiencing all Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions.
"The robust 40 per cent growth along with other multiple sales records achieved in the first quarter of 2015 is a clear indication of our commitment to a strong customer focus. Our product offensive across the spectrum, the value added services and finance programmes, the unique customer engagement initiatives have all been well appreciated, resulting in Mercedes-Benz’s best ever month, best ever quarter and even the best ever financial year. We started the year 2015 on a high and will continue the momentum throughout the year with an aggressive product and network strategy. However, our aim is to provide a comprehensive luxury experience to patrons and thus we are creating innovative customer engagement platforms. Best Customer experience is also a key pillar of our ‘Live the Best’ philosophy and through events like the Luxe Drive, we are on the right path to create unparalleled fascination and delight for our existing and potential customers, especially in tier II and III markets," said Eberhard Kern, CEO, Mercedes-Benz India.