Mahindra breaches 75,000 mark for XUV500 sales

Mahindra has achieved the milestone of selling 75,000 units of the XUV500, since its launch in September 2011.

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said in a statement, “We are overwhelmed by the enthusiastic response from customers to the XUV500 that has led to the impressive sales of 75,000 plus vehicles in just over two years since its launch. This is a benchmark for sales among high-end SUVs, for which we are humbled. As a customer centric organisation, we keep on evolving and the launch of the W4 variant bears testimony to the same”.

The Mumbai-based company currently sells the XUV500 in India, Australia and South Africa and has plans to increase its footprint by launching the SUV in Europe, Chile and other international markets. Designed entirely in-house at the Mahindra Research Valley (MRV) research facility in Chennai, the XUV500 is the first Mahindra to be built on a monocoque frame with a ‘Cheetah-inspired’ design. The SUV has won quite a few accolades which include having topped a Customer Satisfaction study conducted by TNS Automotive India in the SUV segment in 2012,

Initially launched in two variants, the W6 and W8, the third variant W4 was introduced recently in November 2013. The SUV is available with all-wheel-drive (AWD) in the top-of-the-line W8 variant. All the variants are powered by the 2.2-litre mHawk diesel engine, also found in the Scorpio and the Xylo, which has been upgraded to produce 140bhp and 330Nm of torque. The car comes bolted to a six-speed manual gearbox. On the safety-front the car features dual airbags, ABS with EBD.

Prices for the base W4 variant start at Rs 10.95 lakh and goes all the way upto Rs 14.64 lakh for the W8-AWD. As a seven-seater, the XUV500 goes up against Tata’s Safari Storme and the Aria.