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Honda Amaze domestic sales crosses one lakh milestone

August 09, 2014, 01:24 PM IST by Ranjan R. Bhat
Honda Amaze domestic sales crosses one lakh milestone

Honda seems to have struck gold with the Amaze, as sales of the compact sedan breached the one lakh mark in India. The Amaze has achieved the milestone in just 16 months of its launch. 

Back in 2012, the government came up with the provision of excise duty cuts for cars measuring less than four metres in length. While the whole idea behind the scheme was to reduce congestion by increasing the gap between hatchbacks and sedans, manufacturers like Tata, Hyundai, Maruti Suzuki and Honda have capitalised on this provision by creating a new segment altogether, especially for the Indian markets. The Amaze was Honda’s answer to the Maruti Suzuki Swift Dzire and the Tata Indigo CS and since its launch in April 2013, the car has been returning consistent sales figures, month after month. 

India never figured very high on the list of Honda’s biggest markets and hence, the company didn’t feel the need to develop a diesel engine for the Indian market. The lack of a diesel engine in its portfolio was one of Honda’s biggest grouses and the company struggled to make a mark with its all-petrol lineup. 

The introduction of the 1.5-litre i-DTEC diesel engine n the Amaze however, was one of the turning points for the Japanese manufacturer. The engine has worked wonders for Honda and the surge in the company’s sales has helped it grow by leaps and bounds. Not just the Amaze, but event the City and the recently launched Mobilio have surpassed the company’s expectations, a large contributing factor of which, is the diesel engine. 

Expressing delight about the car’s accomplishment, Mr. Jnaneswar Sen, Sr. VP, marketing and sales, HCIL said, “This is a very proud moment for us. Honda Amaze has witnessed great success in the Indian market and the one lakh sales milestone only validates its strong presence. Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to a whole new set of customers experiencing the joy of owning and driving a Honda car.”

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