Fiat India launched its brand new campaign called “Hello Life” at a function in Mumbai, yesterday.It has been designed to convey the feeling of happiness and positivity around the brand FIAT. “Hello Life is inspired by the Italian way of life.
During the event Fiat also revealed a new television advertisement showcasing its various products that has been set to the theme of popular American artist Pharell Williams song “Happy”. The campaign will see Fiat promoting new talent in fashion, music and art, involving those who stand for the concept of Hello Life.
Commenting on the launch of the campaign, Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations said, “We have imbibed the philosophy of “Hello Life” in India that has catapulted us to success. We are not only committed to bring the best technology in automobile industry to India but also the best-in-class sales and service. Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth.
“We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014,” he added.
FIAT India has strengthened its sales and service network across the country after it parted ways with Tata Motors in April 2013. It has so far set up 116 dealerships and 107 workshops in the country.