In the era where every car maker is looking at increase sales, Ferrari has decided to cap production to retain exclusivity of the brand. Although Maranello based company has sold 1,798 units in first quarter of 2013, the total sales by the end of the year will be restricted to 7,000 units.
Luca di Montezemolo confirmed in an interview that Ferrari will cut production of many vehicles in the lineup, realizing that selling 7,318 units in 2012 was a bit too much. “When you buy a Ferrari you buy a dream, and customers must be reassured that we will preserve that dream,” said Montezemolo.
Montezemolo also ended speculation of SUVs, four-door cheaper cars and all-electric models with prancing horse logo. He said the company will stick to building cars based on their tradition. So all this means that Ferraris will be more dearer; on the plus side even more Ferrari merchandises – that will keep numbers ticking!