Carzonrent, an Indian car rental/hire company, has tied up with Mercedes-Benz to put in place the single largest luxury car order in the country. The company has acquired 120 Mercedes-Benz C-Class luxury sedans, making it the single largest corporate fleet deal in India. Rajiv Vij, Managing Director, Carzonrent, took the formal handover of the luxury sedans from Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
This deal was brought about after observing the changing trends in the public’s travel requirements and mode of transport as well. Luxury travel is picking up in a big way in our country. The aspirational young working class have begun to increasingly attach themselves with the highest levels of comfort and luxury, leading to a high demand for luxury cars. A fact that be attested by the sales of the Mercedes-Benz products in the country.
The emergence of such a trend has been an impetus for customer focused companies such as Carzonrent, which has witnessed a robust demand for luxury travel from their high net worth clients. Keeping this burgeoning demand in mind, Carzonrent would be investing Rs. 100 crores in 2014-15 to further strengthen its luxury car fleet.
Mr Kern said, “Mercedes-Benz has been the most preferred luxury car brand for top notch corporates across the globe. In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel, is a strong reaffirmation for the brand’s immaculate equity. Carzonrent’s preference for Mercedes-Benz cars for its exclusive clientele resonates the trust in the Mercedes-Benz brand, which entails safety, reliability, competitive cost of ownership and unmatched residual values that the products offer. We are glad to witness the increasing growth of these customer groups who lead a global lifestyle, are widely travelled, have a taste of luxury and are evolved in their preference.”
The car, the C 220 CDI, which forms this luxurious fleet is one of Mercedes-Benz’s most popular models sold globally. The C 220 CDI’s striking interiors with a beautifully designed dashboard with an integrated central display and high grade trim gives a feeling of luxury and opulence to the passengers. The car’s attractive exterior design complements the interiors and gives an aggressive stance to the car. The new C 220 CDI’s soft materials, large space and luxurious feel are a treat for the affluent and aspirational Indian customers. The C 220 CDI is equipped with an in-line/4 diesel engine, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure.
This fleet of cars will be available for passengers in Delhi, Mumbai, Chennai, Hyderabad and Bangalore regions.