- SUVs accounted for 50 per cent of the total sales
- मिनी India sold 512 units
बीएमडब्ल्यू India – the luxury carmaker has delivered a total of 6,604 units in the calendar year of 2020. Out of the cumulative sales, the BMW brand sold 6,092 units while MINI registered a sales of 512 units.
The sales of BMW India were majorly benefitted from the locally produced SUVs including the BMW 1, बीएमडब्ल्यू एक्स3, and the बीएमडब्ल्यू एक्स5. These models have accounted for over 50 per cent of the sales incurred by the company. The car manufacturer states that the recently launched बीएमडब्ल्यू एक्स7 has also received an overwhelming response from all regions across the country. Besides, the luxury sedan segment also showed strong demand in the form of the बीएमडब्ल्यू 3 सीरीज and the बीएमडब्ल्यू 5 सीरीज.
MINI on the other hand has also enhanced its market share in the premium car segment. The last quarter of the calendar year was when the brand posted the highest growth. The locally manufactured कंट्रीमैन logged 40 per cent of the total sales. The three-door hatch in its hard and soft top version contributed to over 23 per cent of the sales in the year.
Mr. Vikram Pawah, President, BMW Group India said, “BMW Group India has demonstrated resilience and determination in a tough environment full of new challenges. The strength of our brands, well-structured operations along with the dedication of our employees and dealer partners drove the business to adapt quickly and perform. With improving macroeconomic indicators and consumer confidence, BMW Group India picked up momentum with remarkable efficiency and vigour. We registered strong results at the end of a very difficult year and propelled our segment share significantly in the Indian luxury car market. We are looking towards 2021 with renewed confidence and optimism.”