Great Car But Wont sell well

Free style is great car interms of Price, features, performance, safety, mileage, Ride & handling, but unfortunately not so good in space, Comfort for which indians gives higher importance.

Ford did a great job 90% but missed out the last 10% which is more critical for indians : Space & Comfort & Style. These 3 parameters (4 th is service network/quality) where 90% people will decide a car to buy on  dont go well with this car. Hence I presume the sales will fall flat after the initial euphoria.

Space: Space at rear is premium for tall passengers and boot space is premium.

Comfort: While front seats are nice, but problem at rear seats with fixed head rests, no 60:40 split, less thigh support.

Style: No LED/DRLs/HID even as accessories. No sporty colour options, plain colours given. 

X Factor: Indians always look for x factor in the car , some thing special. Unfortunately , the X factor for this car is its safety Features , which can't be seen with naked eye, but only during crashes. This car has everything except road presence. Some thing like Sun Roof should be given to attract masses.

Service: Ford service is improving, but not at the league of maruti or Hyundai.

Safety, fuel economy, ride & handling, priceLess spacious, no style elements, no x factor