CarWale

    Ford to launch three new cars in India over the next two years

    Authors Image

    Ranjan R. Bhat

    13,074 Views
    Ford to launch three new cars in India over the next two years

    Back in 2010, when India’s auto industry was growing at 30 per cent, Ford had announced that it will launch up to eight new models here over the next few years. But now, it has been revealed that Ford has cut down on its product launches in India, owing to the slowdown its sales have been facing. While three models have gone on sale since 2010, the American manufacturer will be launching only three more models over the next two years. 

    Ford has managed to show a positive growth since the past few months, though the credit entirely goes to its compact SUV, the EcoSport. While the demand for the rest of its line-up has been pretty decent, it seems that the numbers are not good enough to convince Ford to introduce more vehicles in the Indian car market. 

    Speaking about the issue, a Ford spokesperson said: “The pace of product introductions has to be in tune with market needs and business conditions. Over the last 18 months, the Indian automobile industry has continued to see challenging times. In relation, we have also been adjusting our plans to review the pace of our product introduction to ensure more focused products get introduced in India at an appropriate time.”

    Earlier this year, after its international reveal, rumours had suggested that the new Ford Mustang would go on sale in India soon. But now according to sources, the launch has been pushed back by two years. 

    At the 2014 Delhi Auto Expo, Ford had unveiled the Figo concept sedan, a sub-four metre sedan. The Figo sedan will be positioned in the lucrative compact sedan segment, which has seen an unprecedented growth over the past few months. Besides the Figo sedan, Ford will also launch the new Figo hatchback and the new Endeavour over the course of the next two years. Ford will be pinning its hopes on these products to help boost its volumes in the country. Success of these three cars will be critical for Ford as their performance will dictate the company’s future plans for India. 

    “As business conditions improve in the long term, we are simultaneously studying the feasibility of a couple of more projects beyond 2015, in line with the emergence of new segments and consumer trends. It’s, however, too early to discuss specifics about the product introduction strategy,” the Ford spokesperson added.

     

    Related News

    Popular News

    Recent News

    Ford Aspire [2015-2018] Gallery

    • images
    • videos
    2018 Ford EcoSport S First Drive Review
    youtube-icon
    2018 Ford EcoSport S First Drive Review
    By CarWale Team28 May 2018
    5901 Views
    33 Likes
    Ford Freestyle Launched Explained in Detail
    youtube-icon
    Ford Freestyle Launched Explained in Detail
    By CarWale Team02 May 2018
    10959 Views
    15 Likes

    Featured Cars

    • COMPACT SEDANS
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Dzire

    Maruti Suzuki Dzire

    ₹ 6.43 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Aura

    Hyundai Aura

    ₹ 6.30 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    23rd JAN
    Tata Tigor

    Tata Tigor

    ₹ 6.19 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Honda Amaze

    Honda Amaze

    ₹ 6.91 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Tigor EV

    Tata Tigor EV

    ₹ 12.49 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Renault Kwid

    Renault Kwid

    ₹ 4.70 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    2nd FEB
    Renault Triber

    Renault Triber

    ₹ 6.34 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    2nd FEB
    Hyundai Venue

    Hyundai Venue

    ₹ 7.68 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    2nd FEB
    Hyundai Creta

    Hyundai Creta

    ₹ 10.84 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    2nd FEB
    BMW X1

    BMW X1

    ₹ 45.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    28th JAN
    Hyundai Aura

    Hyundai Aura

    ₹ 6.30 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    23rd JAN
    Hyundai Grand i10 Nios

    Hyundai Grand i10 Nios

    ₹ 5.69 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    20th JAN
    BMW X7

    BMW X7

    ₹ 1.22 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Citroen eC3

    Citroen eC3

    ₹ 9.00 - 13.00 LakhEstimated Price

    Feb 2023 (Tentative)Expected Launch
    Audi Q3 Sportback

    Audi Q3 Sportback

    ₹ 45.50 - 51.00 LakhEstimated Price

    Feb 2023 (Tentative)Expected Launch
    Toyota Innova Crysta 2023

    Toyota Innova Crysta 2023

    ₹ 19.00 - 24.00 LakhEstimated Price

    Mar 2023 (Tentative)Expected Launch
    Toyota Land Cruiser 2023

    Toyota Land Cruiser 2023

    ₹ 1.90 - 2.10 CroreEstimated Price

    Mar 2023 (Tentative)Expected Launch
    Mercedes-Benz EQE

    Mercedes-Benz EQE

    ₹ 70.00 - 90.00 LakhEstimated Price

    Apr 2023 (Tentative)Expected Launch
    Citroen sub-4-metre compact SUV

    Citroen sub-4-metre compact SUV

    ₹ 7.00 - 11.00 LakhEstimated Price

    Apr 2023 (Tentative)Expected Launch
    Maruti Suzuki Jimny

    Maruti Suzuki Jimny

    ₹ 9.00 - 11.00 LakhEstimated Price

    24th May 2023Expected Launch
    Maruti Suzuki Fronx

    Maruti Suzuki Fronx

    ₹ 10.00 - 14.00 LakhEstimated Price

    30th May 2023Expected Launch

    Popular Videos

    2018 Ford EcoSport S First Drive Review
    youtube-icon
    2018 Ford EcoSport S First Drive Review
    By CarWale Team28 May 2018
    5901 Views
    33 Likes
    Ford Freestyle Launched Explained in Detail
    youtube-icon
    Ford Freestyle Launched Explained in Detail
    By CarWale Team02 May 2018
    10959 Views
    15 Likes
    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from the automobile universe
    • Home
    • News
    • Ford to launch three new cars in India over the next two years