Ford Assured, the pre-owned car business of Ford India, today opened its 200th showroom. Originally launched in 2011, Ford Assured claims to offer peace of mind to used car buyers of all brands through transparency, quality cars and competitive pricing.
Unlike the unorganized sector, Ford Assured follows a transparent mode to calculate the value of cars and even incorporates the value of accessories. That said, a thorough checking of the car's history and finance is done to prevent any possible fraud. Ford Assured also offers a warranty of 20,000kms or 1 year along with two free services, even on select non-Ford vehicles.
With 169 quality checkpoints by Ford Certified engineers, it gives both the buyer and seller a hassle-free experience. All cars at Ford Assured are refurbished at dealer workshops by well-trained staff. Vinay Raina, VP-Sales, Ford India, said, "With the used car segment being almost one-and-a-half times bigger than the new car market, Ford Assured has carved a niche for itself offering a one-stop solution to customers. With the right business fundamentals along with transparency and attentiveness at its core, Ford Assured is all set for many more remarkable milestones in India."