Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Ford India kicks off Figo Aspire pre-launch campaign

May 07, 2015, 01:05 PM IST by Pratheek Kunder
Ford India kicks off Figo Aspire pre-launch campaign

Ford India has kicked-off pre-launch campaign for its upcoming car, the Figo Aspire. The company has hired Bollywood actor, singer and director Farhan Akhtar, to anchor its new campaign termed "What Drives You?"

Through this new campaign, the company plans to ask people to share their goals, dreams and aspirations that drive them. This campaign will take place in both online and through on-ground engagement with the showcase of a Figo Aspire in 25 cities as part of pan-India roadshow.

The campaign will also reward eight participants selected throughout the course of the campaign with Rs 1 lakh each to take their aspirations forward. A total of 56 participants will be awarded special prizes and rewards including surprising, personalized experiences in a Ford Figo Aspire. One lucky winner will get a chance to own the Ford Figo Aspire.

Ford India had taken a pre-launch campaign for the EcoSport as well, which gave them a good exposure. Looks like the company is expecting the same from this new sub-4 metre sedan. The Figo Aspire was recently showcased to the Indian media, however, the launch of this vehicle is still two to three months away. 

Show CommentsHide Comments
Ad
  • Upcoming Cars

Mahindra e20 NXTMahindra e20 NXT

Jul 2019

6L - ₹ 8L
Mahindra eKUV100Mahindra eKUV100

Dec 2019

8L - ₹ 9L
Jeep RenegadeJeep Renegade

Jan 2020

12L - ₹ 17L
BMW New X5BMW New X5

Apr 2019

70L - ₹ 90L
Mercedes-Benz GLE NewMercedes-Benz GLE New

May 2019

65L - ₹ 80L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in