Ford India has kicked-off pre-launch campaign for its upcoming car, the Figo Aspire. The company has hired Bollywood actor, singer and director Farhan Akhtar, to anchor its new campaign termed "What Drives You?"
Through this new campaign, the company plans to ask people to share their goals, dreams and aspirations that drive them. This campaign will take place in both online and through on-ground engagement with the showcase of a Figo Aspire in 25 cities as part of pan-India roadshow.
The campaign will also reward eight participants selected throughout the course of the campaign with Rs 1 lakh each to take their aspirations forward. A total of 56 participants will be awarded special prizes and rewards including surprising, personalized experiences in a Ford Figo Aspire. One lucky winner will get a chance to own the Ford Figo Aspire.
Ford India had taken a pre-launch campaign for the EcoSport as well, which gave them a good exposure. Looks like the company is expecting the same from this new sub-4 metre sedan. The Figo Aspire was recently showcased to the Indian media, however, the launch of this vehicle is still two to three months away.