Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Ford India kicks off Figo Aspire pre-launch campaign

May 07, 2015, 01:05 PM IST by Pratheek Kunder
Ford India kicks off Figo Aspire pre-launch campaign

Ford India has kicked-off pre-launch campaign for its upcoming car, the Figo Aspire. The company has hired Bollywood actor, singer and director Farhan Akhtar, to anchor its new campaign termed "What Drives You?"

Through this new campaign, the company plans to ask people to share their goals, dreams and aspirations that drive them. This campaign will take place in both online and through on-ground engagement with the showcase of a Figo Aspire in 25 cities as part of pan-India roadshow.

The campaign will also reward eight participants selected throughout the course of the campaign with Rs 1 lakh each to take their aspirations forward. A total of 56 participants will be awarded special prizes and rewards including surprising, personalized experiences in a Ford Figo Aspire. One lucky winner will get a chance to own the Ford Figo Aspire.

Ford India had taken a pre-launch campaign for the EcoSport as well, which gave them a good exposure. Looks like the company is expecting the same from this new sub-4 metre sedan. The Figo Aspire was recently showcased to the Indian media, however, the launch of this vehicle is still two to three months away. 

Show CommentsHide Comments
  • Upcoming Cars

Tata HarrierTata Harrier

Jan 2019

16L - ₹ 22L
Tata 45XTata 45X

Mar 2019

8L - ₹ 10L
Nissan KicksNissan Kicks

Jan 2019

10L - ₹ 15L
Maruti Suzuki Wagon R FaceliftMaruti Suzuki Wagon R Facelift

Jan 2019

4L - ₹ 6L
Kia SPKia SP

Jul 2019

14L - ₹ 20L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in