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|Power and Torque||335 bhp & 500 Nm|
|Top Speed||250 kmph|
The Audi A8L is available in India in the 55 TFSI Quattro variant.
The Audi A8L in this current generation was launched in India February 3, 2020.
Engine and specifications
The Audi A8L is powered by a V6 petrol engine that produces 355bhp/500Nm. It gets mild hybrid technology, eight-speed automatic transmission and Audi’s Quattro AWD technology as a part of the deal.
The A8 was the first car from the German automaker to debut their latest family design. Two major highlights of this family appearance are the HD Matrix LED headlamps with laser lights and the iconic Audi grille. The tail light is now a horizontal OLED-infused unit with a new signature motif while a special highlight of the A8 is the coupe-like smooth flowing sloping roofline that gives the luxury sedan a sporty appeal. Dimension wise, the new A8L measures 5,300mm in length, 1,955mm in width and 1,499mm in height.
On the inside, the A8’s cabin is all-new. There is a brand-new MMI system with haptic feedback, the 10.1-inch touchscreen infotainment screen dominates the centre dashboard and all the connected services the Ingolstadt carmaker has on offer. The leather upholstery, electrically controlled air-con vents, remote-controlled seat, ambient lighting, rear feet massage incorporated into the back of front-passenger seats. Also on offer is the rear-seat entertainment package that features two detachable tablets that can control various features in the car.
It is offered in 7 colours: Moonlight Blue Metallic, Navarra Blue Metallic, Seville Red Metallic, Vesuvius Grey Metallic, Terra Grey Metallic, Impala Beige Pearl effect and Glacier White Metallic.
It is a rival for the BMW 7 Series, Mercedes-Benz S-Class and the Maserati Quattroporte.
Audi’s flagship limousine features an elegant design along with impressively appointed interiors. And it comes loaded to the gills with all the bells and whistles. Sure, Audi could have offered more powertrain options, especially a diesel one, but the petrol motor packs in an explosive performance.
Why would I buy it?
Top-notch tech, rear-seat comfort and relaxing massages
Why would I avoid it?
Low ground clearance, no diesel option, expensive
What is it?
This is the Audi A8L, in which the L denotes a long wheelbase. It's the carmaker's flagship luxury sedan that was launched in India at the start of this year with a new design language, luxurious features, a touchscreen operated cockpit, and more. Is it alluring enough for a buyer? We find out.
Let's first take a look at this fourth-generation model’s exterior design, whose body follows Audi Space Frame principle for added strength. Up front is a large grille adorned in chrome but still nothing distinctive, not so emotive, and in fact the front looks like the A6. Yet, the new design highlights include Audi's cutting-edge illumination in the form of full LED matrix headlights with dynamic indicators. They also have an animated welcome and coming/leaving home function, while the spread and illumination is excellent and the tech works fantastically. Moreover, the membership in this elite luxury club calls for a certain size and the A8 comes prepared by being the longest and widest in its segment. Its five-spoke alloys are the only sporty element as everything else exudes elegance and grandeur in loads. Be it the coupe-like roof-line, the stretched wheelbase or the chrome trims. Round at the back too, the wide rear is dominated by horizontal lines. What looks the most lovely is the thin red strip along with the chrome band that stretches across the entire width seamlessly connecting the tail lights. This is, undoubtedly, the most beautiful angle of this car.
The interior looks gorgeous and is well-put-together with materials that have a feel-good factor. Audi designers have co-ordinated these interior elements holistically. For example, the touch screen blends into the piano black dash so beautifully that it looks like one seamless unit with the black interface. The upholstery, soft-touch elements, velvety black-top, and decorative trims with diffused chrome accents, all give a classy look to a roomy yet ergonomic cabin with comfortable front seats. The way the AC vents open up and tweeters come up on the dash is amazing, hinting at the attention-to-detail. My small grumble would still be the shiny areas that reflect so much of light and act as finger-print magnets. Otherwise, there's great visibility from the driver's seat to gauge the four corners of this enormous car.
Then, as you proceed to step in the second row, the long doors themselves emphasise the space inside. The large windows and the elongated window-line display great outside visibility. And once you're in, you'll not want to move out of these seats - they are that supportive and comfy! Besides, there's an incredible list of features to create the perfect ambience. Smart appointments like four-zone climate control, electrically adjustable seats with recline to maximise comfort, ambient lighting, massage and ventilation functions, a 23-speaker Bang and Olufsen sound system with signature pop out-style tweeters, individual screens for the rear occupants, two sun roofs…the list goes on and on! And if that doesn’t satiate your needs, Audi has gone a step ahead to delight you with another list that includes foot massage, automated blinds, individual wireless removable screens, a wireless tablet for controlling all functions, ionisation, perfume etc. There’s even a refrigerator deep enough to hold two champagne bottles. What’s more, a matrix reading light to exactly adjust where you want it to focus, including the area and intensity. Simply mind-blowing!
Still, the lack of knobs, buttons, and touch without haptic feedback, make things a little tedious while driving. We humans take time to register and get used to tactile signals. And every time, we tend to look at what we are operating. Nonetheless, all the screens are highly customisable and make it easier for a user to select an interface according to his taste. Well, preparing for crucial meetings on the go will most certainly be appreciated for the ease of comfort, convenience, and connectivity it provides. In fact, I can imagine owners calling in 'a very private meeting in my office but outside your office'. Get the gist? If yes, possibly even pulling out a bottle and raising a toast after a successful deal!
What makes the deal sweeter is a horde of safety equipment like eight airbags, ABS, EBD, front and rear parking sensors, 360-degree camera, lane departure warning, and so on. That said, though this long list of safety tech boosts security, what further amazes is that the A8L can park itself with just the touch of a button or through an app. However, our press car here doesn't have Audi's new AI (artificial intelligence), radar-based guidance, automatic braking, automatic parking or remote assist. Customers can opt for it while buying.
Unlike its rivals that offer petrol and diesel models with a plethora of variants to choose from, the A8L only comes as a petrol in a single trim. This is a silent 335bhp 3.0-litre V6 mill mated to a quick and sharp eight-speed automatic gearbox that feeds power to all wheels through the Quattro system. Be it in any driving mode, it remains reasonably quiet at all speeds and refinement levels are worth lauding. In efficiency mode, of course, the throttle inputs feel more reserved but it's punchy enough to overtake slow-moving traffic.
It doesn't really need to be revved much to get going, but once given the stick, it pushes you in the seat and lurches forward with ease. It's lightning quick but the trouble is, it uses quite a bit of fuel at the same time. The transmission changes gears nicely and very smoothly. The transition is hardly felt, especially at slow speeds. In fact, it even responds quickly when you put the foot down to pull away easily, thanks to the 500Nm torque. As a result, it feels very rapid despite its huge size. So given your prominence, significance and standing, if you have to flee from a crowd or ever happen to be chased by someone in a life-threatening quest, the A8L will easily be able to pull you away very quickly. Audi claims a 0-100kmph sprint in 5.7 seconds and I got a first-hand experience of this the moment I stomped on to the gas pedal. The sport mode further lets you rev till the redline at 6,500rpm, otherwise it’s quite capable to keep cruising at 100kmph at as low as 1,500rpm in comfort mode.
This one gets Audi's Dynamic all-wheel steering which is very quick with just two and a quarter turns lock-to-lock. Paired with a 360 camera, parking this huge car won't ever give you the chills. And since you will mostly be in the rear seat, your driver is certainly going to enjoy the light controls. It sticks to the road with tremendous amount of grip. It doesn't feel it's on rails and doesn't lean much in tight corners either. It's quite involving even on a twisty section, while remaining poised and surefooted. The all-wheel steering makes things easier by turning the rear wheels against the direction of the front, hence helping in a tighter turn. On the contrary, at high speed lane changing, it slightly steers the rear wheels in the same direction as the front to maintain stability.
A stress-free driving experience is also due to the adaptive dampers and air suspension that not only provide a plush ride, but also do a good job of ironing out most small bumps and potholes. With the option of raising the suspension, it does a great job of isolating the occupants from rough patches, but due to the car’s sheer length and given clearance, speed-breakers and bigger potholes are certainly going to be a concern. But if patchy surfaces and unpaved roads aren't a major hindrance on the route you take, you are going to have a relaxing journey especially on the highways. The suspension effectively isolates any vibrations, doesn't give a very floaty undulating feel and in fact provides a smooth, comfortable ride over long distances. If you're in the market for a sporty car that's also good for city or highway driving, and if you are okay with not having a diesel option to choose from, the A8L perfectly fits the bill.
Today it is reckoned that the demand for diesel will plummet further. However, not having a diesel option is like undermining the fact that the demand for an oil-burner in this segment isn't a good one. Yes, the Audi A8L is a great representation of innovation, tech and exclusivity as it competes against the distinguished dynamics of the BMW 7 Series and the sheer comfort brought about by the Mercedes-Benz S-Class. But in the process of being brought here as a CBU, it gets way more expensive especially with all the extras (Rs 1.84 crore on-road). Not that you don't know how to make money, but unless you are like Tony Stark who appreciates a high-tech cabin, it might be a little difficult for Audi to convince you to pull out the extra moolah.
The Audi A8L is priced at Rs 1.56 crore (ex-showroom) and is an alternative to its competitors like the Mercedes-Benz S-Class, BMW 7 Series, and the now discontinued Jaguar XJL.
Pictures by Kapil Angane
|Fuel Type||Transmission||ARAI Mileage|
|Automatic (Torque Converter)||12 kmpl|