Price could have been aggressive to compete its rivals e.g Creta. Nissan should learn from Tata how they priced nexon to compete its rivals. Looks little bit bulky compare to Hyundai Creta and the reason is kicks is longer in its segment. On the paper features are good. And the best thing is that kicks provide some good features in standard variant which are not be available in Creta's standard varient. Creta's petrol variant is more powerful than Kicks. Kicks Fuel efficiency is also less compared to Creta. Kicks diesel variant may compete little bit with Creta.
It seems Nissan just upgraded Capture to next level and given a different name Kicks.