Volvo has earned respect with the delivery of safe cars across the globe. The brand has also been been growing strongly in the Indian market with a spate of recent launches which has impressed the automotive fraternity as well as potential customers. Recent interaction with Tom von Bonsdorff, MD Volvo Auto India on twitter, revealed details on the company’s approach in the Indian market. Along with positive response for Volvo models, we also learnt that the S90 and XC90 Excellence have been performing exceptionally well in the country.
The year 2017 will see more exciting Volvo cars making it to the Indian market, including the much awaited V90 Cross Country. Recently, the XC60, a mid-sized crossover was also spotted undergoing cold weather testing in Sweden. Based on the SPA platform which not just underpins the XC90 SUV and the S90 sedan, the XC60 will be slightly bigger than the older model. It is likely that the new model might be introduced in India by the end of 2017 or early 2018.
As part of Volvo’s growth plans in India, the automaker plans on inaugurating more authorised dealership outlets in the country and undertake more customer engagement programs. To stay ahead of competitors, Volvo cars will offer key features which positions them a class above the rest. Moreover, the company will have more synergised brand building campaigns. Moving forward, with clear indication of taking the Indian market seriously, the automaker will further strengthen its footing in the Indian market next year.
