Mahindra Group has unveiled its refreshed logo. It now sports a new; hand drawn word mark which the company says builds on the group’s heritage while infusing modernity and dynamism into the brand.
It is a lot more contemporary, edgy and sleek and visually represents the changes the business is making to embrace and shape the future. It will also be depicted in the new ‘energetic red’ colour, a deeper shade of the signature Mahindra red which is the primary colour connected with the brand.
The new wordmark is complemented by a ridge which has been inspired by Mount Everest’s ridges which lead to its summit. The ridge is an integral element of the visual identity and symbolises the pathway to achieving one’s potential and aspirations. The company has also said that various colour combinations will be used to distinguish between the various businesses of the group.
Commenting on the new logo, Anand Mahindra, chairman Mahindra group said, “The Mahindra Group has grown exponentially over the past decade, with businesses covering a wide range of industries. Hence, we felt the need to refresh our visual identity to better reflect a Mahindra that has evolved over the years and is ready to take on future challenges.
