The main presentation started with a brief history of Toyota Kirloskar Motor Pvt. Ltd. It was incorporated in October 1997, with Toyota holding 89 per cent of the shares and Kirloskar owning 11 per cent. Soon after, Toyota's first factory was set up in Bidadi, Bengaluru which is spread across 432 acres. The group’s journey in India commenced in the year 2000 with the launch of the Qualis followed by the Corolla, Innova and the Fortuner in 2003, 2005 and 2009, respectively. Toyota Kirloskar Motor soon went on to produce the Etios in 2010, the Crysta and the new Fortuner in 2016 and the Yaris in 2018. Back in 2017 the group also introduced its luxury arm, Lexus, in India. As of May 2019, the company has 359 dealer facilities in the country and 77 dealer principals.
Moreover, the customer-first principle at Toyota has been passed down as a guiding principle since the company’s founding. It all began in 1930, when the company’s first production model, the G1 truck broke down and Kiichiro Toyoda, the founder of Toyota Motor himself along with Toyota's engineers rushed to see the customer and repair the truck. This customer-first principle is followed across every touch point, be it pre-sales, sales, after sales or re-purchase. What's more, at Toyota Trust, the customers can buy, sell or exchange a used car with verified documents.